A Deep Dive into Asset, Income, and Market Approaches for Company Valuation.


Imagine you’re the captain of your business ship, navigating the vast unpredictable sea of business activities and their valuation. Determining the worth of a business isn’t just about baffling numbers, it’s a strategic blend of financial science and art. This is where the “Asset, Income, and Market Approaches” come into the big picture, helping you chart a course through the complexities of valuing your business. In this blog, we’ll explore these approaches using real-world examples and uncover how Starter’s CFOcan be your saviour in determining a company’s valuation.

The Approach toward Company Valuation.

Valuing a business is like piecing together a puzzle made up of various elements. The value isn’t fixed, it depends on the perspective and context. The complexities in valuing a business are innumerable and require a perfect blend of science and art hand in hand. Let’s break down the three main valuation approaches:

1. Asset Approach: Imagine you’re selling your restaurant business, and the tangible assets (like furniture, kitchen equipment, and property) are the main attraction. If the total value of these assets minus liabilities is INR 1 crore, that forms the baseline value. But remember, the Asset Approach is more fitting for asset-heavy industries like manufacturing or real estate.

2. Income Approach: Consider a software development startup projected to generate annual profits of INR 20 lakhs for the next five years. If we use a discount rate of 15%, the present value of those future profits would be around INR 67.5 lakhs. This Income Approach focuses on the potential earnings your business could generate in the future.

3. Market Approach: Suppose you run a small e-commerce platform. By analysing the sale prices of similar e-commerce businesses in the market, you find that they were sold for around 2.5 times their annual revenue. If your platform generates INR 50 lakhs in annual revenue, the implied value could be around INR 1.25 crore. The Market Approach helps gauge your business’s value based on market trends.

These Valuation approaches help in determining the current value of a company which helps in attracting potential investors and expansion of the Business.

Navigating Valuation with Starter’s CFO:

The complex details of valuing a business often call for professional guidance, and that’s where Starter’s CFO comes into the frame:

1. Approach Selection: Starter’s CFO works closely with you to select the right valuation approach. Different businesses require different approaches, and Starter’s CFO ensures the one chosen aligns with your industry, business model, and goals to get the most accurate valuation.

2. Crafting a Financial Model: Imagine you’re running a tech startup in India. You want to value your business using the Income Approach. With Starter’s CFO, you create a financial model projecting INR 1 crore in revenue for the next year and anticipating 20% growth over the next five years. After deducting expenses and applying a discount rate of 18%, the present value of future cash flows could be around INR 2.6 crores.

3. Analysing Market Trends: If you’re valuing your fashion retail business, the Market Approach becomes crucial. Starter’s CFO helps you analyse recent sales of similar businesses in India, discovering that they were sold for around 1.8 times their annual revenue. If your business’s annual revenue is INR 80 lakhs, the implied value could be approximately INR 1.44 crores.

4. Discount Rate Determination: In the Income Approach, the discount rate is very important. Imagine you’re in the hospitality industry, valuing your boutique hotel business. Starter’s CFO considers factors like the hotel’s location, competition, and economic conditions to determine a discount rate of 14%. This rate is then used to bring future cash flows to their present value.

5. Scenario Analysis: Valuations are sensitive to changes in assumptions. Starter’s CFO performs scenario analysis for your manufacturing startup. If you project a higher growth rate of 25%, the value using the Income Approach could rise to around INR 3.7 crores, showing the impact of different growth scenarios on your business’s value.

6. Effective Communication: Whether you’re approaching investors or preparing for a merger, Starter’s CFO assists in communicating the valuation effectively. If you’re discussing with potential investors for your tech startup, Starter’s CFO helps you present the justification behind the valuation, showcasing how the projected revenue growth and industry trends support the valuation.


Business valuation is a journey that combines financial calculations with a deep understanding of your business’s essence. The Asset, Income, and Market Approaches provide different perspectives on valuation, creating a holistic view of your business’s worth. As you pass through this journey, keep in mind that business valuation isn’t just a number, it’s a representation of the potential and dreams you’ve invested in your business.

As you embark on this journey of company valuation, remember that it’s not just about the numbers, it’s about understanding what makes your business special and translating that essence into a value that resonates with investors, stakeholders, and your own aspirations for growth.

Starter’s CFO serves as your guiding star, helping you navigate the intricacies of valuation in the modern context. From tailored approach selection to crafting precise financial models, Starter’s CFO ensures that your business’s value is a reflection of its true potential. In the ever-evolving landscape of entrepreneurship, understanding and leveraging these valuation approaches, alongside the expertise of Starter’s CFO, equips you to make informed decisions for your business’s growth and success.

Are you captivated by the possibilities? Begin your transforming journey with Starter’s CFO to realize your company’s full potential.

Start typing to see posts you are looking for.

Please Share your details & Our team will be back to you.

Call Now: +91 85 870 16216